“It’s a cash cow and has a good market presence,” though subscriber count is slowly eroding under the industry trend of cord-cutting, Baine says. The Weather Channel is succeeding as an economic proposition, according to Derek Baine, research director for media and communications/Kagan at S&P Global Market Intelligence. Today, Entertainment Studios-owned Weather Channel cable network, which launched in 1982, is headquartered in Atlanta and has 400 employees. Associated digital properties including were not included and are owned by IBM, from which Entertainment Studio licenses the brand, data and analytics under a long-term contract. “They want a deep dive into the ‘explainers of weather’ in their community, the story of the weather that will impact them and the imminent dangers presented by severe weather.”īyron Allen-led Entertainment Studios acquired the Weather Channel in March reportedly for $300 million and the basic cable channel is the flagship within its Weather Group division. The audience “wants to know more than just it’ll be sunny and 83 degrees,” Arouh says. The Weather Channel also delivers a dose of story-telling, weather news in broader context and connections to experts, which keeps audiences tuned in, says Janice Arouh, who is president-network distribution and marketing at Entertainment Studios Networks. Weather Channel serves up immersive mixed reality and augmented reality - layering digital images into real-world presentations as in in-studio weather telecasts. To keep the Weather Channel cable network relevant in an era when information is readily available online and via personal devices, the linear basic cable network jazzes up its presentation with flashy media tech. The Weather Channel is a locomotive in Entertainment Studios’ portfolio of businesses generating sizable cash-flow profit, enlarging entrée to advertisers because of its heft and, in what is often unappreciated by outsiders, serving as a media-technology engine.
0 Comments
Leave a Reply. |